Aaron Zucker is not just any realtor. Y Not You Media had the privilege of speaking with Aaron about his particular specialty, how he uses his talents and education to assist those at a disadvantage. Aaron works with first time homebuyers and investors to navigate the twists and turns of the real estate market. He provides an understanding of an industry his clients may not otherwise have easy access to. With ambition, patience, and persistence, Aaron has built his career on facilitating the experiences of those without in-depth knowledge in order to turn their dreams into a reality. Yet, while Aaron may help others for a living, he does not plan to stop the outreach there, hoping to one day continue his generosity by creating a charity.
Tell us about yourself.
My name is Aaron Zucker. I’m a realtor in Queens, New York. I specialize in helping first time homebuyers as well as first time investors achieve their dreams of home ownership. My first goal is to educate these buyers on the home buying process, free of charge, of course. I call it a homebuyer consultation. Since there is a pandemic, I host the consultations over zoom for everyone’s convenience. We go over the fees involved in the process so there are no surprises later on. My end goal is to help 100 homebuyers this year.
What made you get into doing what you do now?
It’s an interesting story. I went to a networking event at my alma mater, Queens College. At the time, I was in real estate. However, I was also lost and unsure of what I was doing. There was a panel, and the contributors included a doctor, attorney, and a broker. One of the panelists asked us, the students, if we had any questions. I volunteered and asked, “I want to be a broker, how long does it take?” I quickly realized that I had asked the wrong question to the wrong professional. She was actually a stockbroker when I had thought she was a real estate broker. I firmly believe there are no stupid questions in life. The only stupid questions are the ones that are never asked. Because of the question I asked, someone approached me later, who happens to now be my team leader’s sister. She had informed me that her brother is looking to start a real estate team and asked whether I would like to hear more. The rest is history. I’m now part of a powerful team of 10 who are disrupting the real estate industry.
What differentiates you from others within your industry?
What differentiates me from others is my patience with buyers and sellers. Furthermore, the manner in which I organize every process for my clients including showings, inspections, and closings, ensure that none of them miss an appointment. This constant organization allows me to keep receiving referrals from those past clients, after discussing their great experience working with me.
Where do you see yourself in the next 5 years?
In the next five years I see myself helping a hundred homebuyers a year. I also see myself as an author and a speaker who travels the world. As a millennial, I want to inspire people my age to hustle to the top of their industry, whether it’s in business or the arts. Five years from now, I see myself really tailoring and mastering my buyer approach. Most importantly, I want to continue helping buyers nationwide achieve their dreams of home ownership.
What challenges have you faced while building your business and brand?
I’ve faced many challenges over the course of my two years in the business. For one, I had to adapt to time management to increase my productivity. Second of all, I’ve had to learn how to stay consistent with my calls every day. In real estate, a balance is needed between new business, your personal circle, and past clients to ensure a prosperous business now and in the future. Lastly, having to follow up with people who don’t respond is tough. However, I’ve learned that those people come back when they are ready to start buying.
What have you learned from these challenges?
I’ve learned that staying consistent with my phone calls is important to a successful real estate business. That includes scheduling slots in your day for this task so that no other work interferes. In regard to follow up, I’ve learned to stay persistent. It may take until the fourth or fifth call, but at some point, they will finally be ready to work with you. I understand now that people have other priorities that they might not have informed me about originally. It is my job to ask those important questions at the start in order to learn how to best cater to them.
What advice would you give to others while on their journey?
I would tell others to have short-term vision as well as long-term vision. What I mean by this is that your first home is going to take three to six months to close. However, don’t think about that first check. Think about how many buyers and sellers you could be speaking to in the span of those six months. By month seven, you’ll explode in the business with the right mentorship and training. It is important to understand that being a business owner is a compound effect of small increments of your hard work every single day. If you want to be successful, you need a mentor to guide you. I encourage you to have multiple mentors throughout your career.
What advice would you give to your younger self?
To my younger self I would say there’s no limit to what you can do. The sky is the limit and you can be unstoppable if you put your mind to something. You’re an achiever, a high earner, and you love helping people for free. No matter what you decide to do in life, it will be the right decision because no one but you made it. Mistakes will be made, yes. However, those serve as lessons. They teach you what to avoid in the future. Keep your head up and aim towards the stars. Life’s challenges will mold you into a better person.
What is your why?
My “why” is my family. I want to pay off their mortgage and provide a better financial situation for retirement. This also includes my grandparents and close family members as well. I want to make sure they are happy because they gave me the life I enjoy today. My “why” is the fact that I want to start a charitable organization for foster care children because my home had a foster child that was taken from us for no reason at all. I want to make sure I help families and kids alike. I want to explain to them that they are not alone. I cannot achieve all these ambitions unless I am successful in my field.