Brandon Shamy talked with Y Not You Media about his current career in the digital media business and what his goals are for the future are. Initially inspired by the YouTuber, Casey Neistat, Brandon has an ambition to rise within the industry of content creation. As of now, he works as a “Content Creator” for the social media company, ONE37pm, where he contributes his versatility and ambition to post the most authentic content. He hopes to climb the ranks at work, but he won’t lose sight of the bigger picture beyond social media, also aiming to contribute to society, whether it be through local politics or physical education.
Tell us about yourself.
I help run the social media company, ONE37pm, with a team of business savvy and creative individuals. Our main priorities include content creation, community management and growth. The day to day is never the same and we’re constantly growing and changing strategies on the go. I thrive off of the love I have for the job and every day I give one hundred percent, never wanting to take this opportunity for granted.
What made you get into doing what you do now?
Great question. If I had to pick a person, it would be Casey Neistat, the professional YouTuber who forever changed the way creators make content on YouTube like, for example, David Dobrik, Logan Paul, and Lele Pons. I found his content in 2015/16 and really got hooked. His storytelling was better than everything else at the time. While his composition and camera shots were great, it was the editing that made it so engaging. Every videos felt like you were there with him. Well, if that’s not the ultimate plug, then I don’t know what is. Ever since then, I’ve always been interested in digital media, which is inherently social media, and wanted to participate in this world. My brother introduced me to Gary Vaynerchuk in 2017 and since then I’ve been trying to get close to him. Currently, I am a content creator for ONE37pm which is a Gallery Media Group entity that is housed under and owned by VaynerMedia/VaynerX.
What differentiates you from others within your industry?
Versatility. My title is essentially “Content Creator” but my day to day is always different. Of course, I make content, but I work with a team to brainstorm ideas and help with the creative. I have a stronger say in our branding but, to be honest, I’m just trying my best to pick up where we left off. I never do anything halfway. When all of those assets are sorted out for the day and everything is organized, I’ll put in a solid two hours of community management in on Instagram, Twitter, and occasionally YouTube or TikTok.
Where do you see yourself in the next 5 years?
In five years, I’ll be 29. I see myself living in New York City with my lady. Engaged? Probably. I’ll be working full time at Vayner producing content on a budget. I’ll have a bigger team and bigger stories to tell. I’ll have a more active role in society starting with community groups and transitioning into local politics. However, on the flip side, I am a huge advocate for physical education and I honestly believe that the entirety of America should have the opportunity to exercise and train properly with nutrition and fitness coaches. The difficulty with this question is that the idea I have of myself is always changing. I never know what is going to happen until I actually try to manifest it.
What challenges have you faced while building your business and brand?
Personal insecurities. A lesson to be learned is that no one cares. It isn’t that no one cares about you as a person or for your wellbeing. It’s that no one cares about anything. All anyone cares about is themselves. Once you finally believe in yourself and commit to your craft, that is when you learn not to judge yourself and you are free to post the content that you would actually like to make. The truer the content is to the creator, the more accepting the audience is going to be.
What have you learned from these challenges?
Never settle. In the name of Gary Vee, I would like to note the statistic 400,000,000,000 to 1. What is the importance of this? Those were the odds you had of even being born. At the end of the day, you should be thankful to even be alive. I completely stand by it. You’ve already beaten the odds, so do your absolute best with your existence.
What advice would you give to others while on their journey?
If you have a phone, you are already one step ahead of the game. Get informed. Do your own research. What you need to do is reach out to people and never stop trying. Practically everyone in the world is a DM or an email away, so you might was well shoot your shot. On the chance you don’t have access to the internet, join clubs, then attend their practices and speak your purpose. Let you voice be heard and have good intentions. Remember, at the end of the day, we are all human, so give value to others and expect nothing in return.
What advice would you give to your younger self?
I would tell him not to be so sensitive. You are your biggest judge, so stop being so hard on yourself. Remember, no one cares about you. Everyone has their own troubles to work through. Additionally, don’t isolate yourself. Your friends care about you and there is no need to hide yourself from them. You shouldn’t anticipate their expectations of you to be so low. However, at the same time, you need to work harder to communicate your true self and emotions. Don’t hide and be present. What you need to do is make friends, connections, and relationships. It’s the best thing you can do for yourself in life.
What is your why?
Someone is always going to be worse off. If I can’t do my job right or effectively, then why can’t they? I won’t waste this chance I’ve been given because I know someone else is always going to be just as qualified, capable, and in need of a job. I have been given this amazing opportunity and I intend to take full advantage of it. Furthermore, I feel that it is one of my callings to participate in my community and have an influence in local politics as well. There are always reasons to do better and help more, so why just stop at yourself? Be selfish in helping others with the power and opportunity you have.