Life isn’t easy and no one knows that better than Ashton Cantou, who had to undergo her own set of struggles before finding success in entrepreneurship. As someone who understands pain and insecurity, she is perfectly suited to her career as a life coach. Her purpose is to help others defeat their difficulties, just like she had to overcome her own, in order to reach their maximum potential and prosperity. She is the guide that helps her clients find clarity.
Tell us about yourself.
My titles are transformational life coach, leadership coach, and speaker. I live to be a woman of God, a vessel for truth, and an example of what’s possible. My mission is to help people thrive through the heart of my work, servant leadership. I am not only dedicated to my own personal growth, but I also do whatever it takes to obliterate false narratives and limiting beliefs in others. I am certain that the lives of those who work with me are changed for the better. My clients feel more aligned with their authentic selves since I remind them of what they are here to BE, DO, and CREATE. My job is to teach people how to get out of their own way and own their power. I am a mirror to people’s potential and I expose their blind spots. Overall, I am committed to expanding my capacity to hold joy, love, prosperity, and success. I live to inspire others to do the same!
What made you get into doing what you do now?
When people ask me why I got into coaching I always tell them the same thing: initiation. It is kind of like I got initiated into the “Game of Life.” For a decade, I did things very upstream. Some would call it the school of hard knocks or others might say my style was self-sabotage. Some people may even feel sorry for the road I traveled, wondering how I made it through. I know the weight of what it feels like to fail often, to lack self-belief, and to have untapped potential. I know what it’s like to struggle with anxiety, depression, and toxic relationships. I know what it’s like to have reachable dreams yet still feel lost or stuck. I’ve been in all those places before, but I found my out. Through this journey, I found my purpose. Now I help others find their way out of suffering while discovering the path that unlocks their clarity.
What differentiates you from others within your industry?
Word on the street is that I am a catalyst. I can ignite people’s passion and enthusiasm for life. Through my keen intuition and powerful questioning abilities, I am able to help people identify what needs to be healed. I live in the land of solutions and possibility to help people stretch far beyond their conditioned beliefs. As a loving and compassionate person, I hold a very safe, non-judgmental container for people to feel seen and heard. At the same time, I am firm and passionate about moving people forward. There is no room for excuses. I think my edge comes from the fact that I specialize in developing a life that both looks and feels good, one of fulfillment and success.
Where do you see yourself in the next 5 years?
In the next five years, I see myself continuing to emerge as a lead expert in the transformational life and leadership coaching industry. I see myself working to create content to develop and certify coaches. At times, I’ll be in corporate settings working with key leaders to create systematic change that will increase their bottom line. I’ll be speaking on stages globally and hosting retreats annually. There will be a plethora of online courses on my own e-learning platform. I’ll be deeply devoted to my mission and family. While sitting at a place of optimal health, I’ll also be contributing to humanitarian efforts through my leadership abilities.
What challenges have you faced while building your business and brand?
Life coaching requires you to be fully transparent and authentic. Being seen as I really am was a super scary thing at the beginning. It was heard to tear off my masks! It took a lot of barrier-breaking to unapologetically show up as myself. Technically speaking, my first launch was a total miss. It failed. There were pointless ad campaigns, broken email sequences, and zero sign-ups for my group coaching program. It was the first time I had failed in my professional life. Failure in my personal life was normal, but I was used to succeeding at work related efforts. This hurdle kind of rocked me because I didn’t know how to accept it.
What have you learned from these challenges?
I’ve learned that being myself is the only way to reach MY people. The payoff from holding onto fear of rejection and judgment is not greater than the cost of hiding yourself. This is the ultimate lesson because my fear of being honest kept my clients from trusting me. At the end of the day, it wasn’t an effective business strategy since everyone needs a brand and the reason I entered entrepreneurship in the first place was for the freedom to be authentic. Lastly, I learned the power of the pivot. I took that group coaching program and flipped it into a one on one coaching program. I’ve helped so many women and made thousands on an idea I nearly threw away. It wasn’t a failure but simply feedback, which I used to course correct and pivot. That single pivot led to many wins down the road.
What advice would you give to others while on their journey?
Faith is a muscle so exercise it daily. Where you put your attention is where you put your intention, so be intentional! If you don’t believe you’re enough, qualified, or worthy… then start there. Get rid of those lies! Remember that mindset is crucial. Ambition without a solid belief in who you are, what you have to offer, and what you deserve just leads to self-sabotage. Get your mind aligned to your soul’s desires and build your life around the values you stand for. Choose to sever anything that costs you your peace or doesn’t fully align with your vision. Never forget that success without fulfillment is the ultimate failure, so as you are building a life that looks good on the outside make sure it also feels good on the inside.
What advice would you give to your younger self?
I would tell my younger self to get a mentor ASAP. I would tell her to trust her instincts and follow the path of her greatest expansion. Never play small to gain the approval or acceptance of others. She should trust herself to know what is in her best interest. She doesn’t need parental approval to design the life she loves. It’s important to feel it all and stop trying to outrun the hard feelings since the only way out is through. A massive, imperfect action is better than no action at all. She should believe in herself because no one else will. Finally, I would tell her to run after her dreams like her life depended on it.
What is your why?
My “why” is that I recognize how much good people can bring to the world if they just get out of their own way. I see how many people feel stuck, lost, or defeated and I relate because I know the pain of living there. I have suffered and failed greatly to get to where I am today. I understand the process of owning your power and getting out of your own way. My reason for existing is so I can help people discover their greatest joy, freedom, and love.