An Interview with Ender Disla: Landscaping is More Than Trimming Some Shrubs

Rose Alarcon

Y Not You Media had the privilege of interviewing Ender Disla, the man in charge of E-Landscaping. His career began at Home Depot, specifically in the garden department. Now, he runs a landscaping company that has served over 10,000 families. He doesn’t only work to create the desired outdoor aesthetic for his clients. He also works under an impulse to beautify communities and with an eco-friendly mission to educate about the importance of nature.

Tell us about yourself.

During my childhood, our family moved all over the East Coast. Boston. Orlando. Manhattan. You name it, I’ve lived there. After we immigrated to the United States from the Dominican Republic, you could say we were trying to find the right “home.” We discovered that there’s no place like New York City. Everything moves fast here, from the people to the cars. Everything keeps moving. If you even blink, you’ll miss something. As we all know, money loves speed, so there is no better place to run my business.

What made you get into doing what you do now?

I sort of “fell” into the landscaping industry. I was 18 years old and started working in the garden department at Home Depot. Cutting down Christmas trees and tying them onto cars… I could have done that all day. There was something about helping customer amongst the greenery that lit a spark inside me. When I was twenty, my girlfriend at the time lost her father. Both her and her mother took the loss very hard. They asked me to carry on their family’s landscaping business and since I felt a personal duty to keep the life of his company alive, I agreed.

What differentiates you from others within your industry?

This isn’t just another “business” for me. I’ve always made it a priority to keep learning and growing. With advice from peers and mentors in the industry, I’ve been able to create a truly unique company. To survive in this field, it’s important to be innovative and fast because money clings to those two concepts. From the consultation to when the last piece of lawn is seeded, we think beyond the norms to craft an amazing customer experience.

Where do you see yourself in the next 5 years?

We’ve helped over 10,000 families create the landscape they deserve. We build, plant, and fix a place they are proud to call home. This business is living, breathing proof that all you need is a vision and then massive action to create massive success. E-Landscaping has no limits. Period. The business has no end goal. We continuously strive to find new ways to serve our customers and stay ahead of the trends.

What challenges have you faced while building your business and brand?

The hardest part is going one, two, or even three months without any revenue. You start to question if you choose the right path. You may even wonder if it was worth it in the end. I remember struggling to build a business that was successful during all seasons of the year. The weather conditions limit the amount of services we can provide due to the effect of heat and humidity. The world is unpredictable. The outcome is always unknown. Sometimes it feels like you’re running down a dark tunnel with no light at the end. It can be difficult to keep your head up and your vision above water.

What have you learned from these challenges?

This saying holds true: “Nothing lasts forever.” You’ve got to keep pushing. Every failure is a lesson to learn. If you’re not failing, then you’re not trying. Plain and simple. With each failure, you have the choice to either wallow in it or learn. Even if you struggle in the beginning, you must remember that nothing lasts forever. There is a light at the end of the tunnel waiting for you. Never forget that. Hold onto the reason you’re pursuing this route and keep going.

What advice would you give to others while on their journey?

Never stop learning to become a master of your craft. Value yourself enough to keep reaching new levels because no one else will do it for you. There are so many people who stop trying to improve after they’ve been in the industry for a few months. Put the people you serve in the marketplace first. Take every client seriously because they are the lifeblood of your company. It’s important to note that details make every difference in the world. Enjoy the learning curves as they come. If you implement all of these directives, then the money will follow.

What advice would you give to your younger self?

Don’t stop the hustle. It’s going to be hard. You will have good months and you will have bad months. You have to remember that everything is your fault, all the good and all the bad. You determine how successful you will be, so always try and think ahead. Pay attention to the world around you in order to be one move ahead of your competitors. Treat every day as if it was the LAST day to reach your goals.

What is your why?

The “why” comes down to two things. It goes much farther than just planting trees or trimming some shrubs. I help people create a landscape they are excited to look at and enjoy every day. It really is an honor to have clients trust and believe in me to make their ideas come to life. We also help the environment, reduce noise pollution, increase air quality, and simply create a better place for all walks of life. Since COVID-19, we have taken on a much bigger duty of educating our clients about the importance of the outdoors, which many of us have missed during these past months. Maintaining a safe, vibrant, and relaxing landscape has become crucial during these times.

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